But those are the rules, so here goes:
1. Save the Cat by Blake Snyder—This is one of my newest favorite books on writing. Snyder has a way of teaching you that sticks in your head. His funny phrases are memorable, and his advice is incredibly useful.
2. Predictably Irrational by Dan Ariely—Any student of human behavior will love this book. Finally, someone explains why I always overeat at buffets! And if you apply his information to marketing, you really can see why “free” is always a great pitch.
3. Staging Your Comeback by Christopher Hopkins—How NOT to look like a dowdy little old lady. Whoa-doggies. Hopkins shows powerful examples of “don’ts” which will cause you to set down the book and run screaming to your closet.
4. Marketing to the Social Web by Larry Weber—This is the skinny on digital communities. His advice and his insight will help anyone build a brand. Described as a roadmap of the new customer information highway.
5. Eat This Not That! By David Zinczenko—And you thought you were being good by eating that chicken sandwich. Woo-ha-ha! Instead, you packed on the pounds. I could not put this book down. My son, his girlfriend and I read it in awe. This is essential stuff because you only THINK you know how to eat healthfully.