I’m home! I had a wonderful time at the Romance Writers of America National Conference in
but it’s good to be back and returning to my regular writing groove. Atlanta
I not only networked and met up with a lot of wonderful people, sold and gave away copies of some of my books, and attended a lot of parties, but I also went to workshops. The program this year reflected the change in the publishing industry. There were a lot of workshops relating to self-publishing, along with more usual topics like writing craft and promotion--not to mention spotlights on certain publishers. I had a lot of fun going to Harlequin and Berkley-related panels and events.
One topic that I focused on more than many of the others was promotion. I attended several panels on branding oneself, and although I don’t think I have that nailed down yet I doubt anyone’ll be surprised that my brand includes suspense, romance... and animals.
The other subject that particularly interested me was how to form a street team. That sounds like so much fun! What’s a street team? Well, it’s a group of people who can be friends and fans of a particular writer, who in essence help with that writer’s promotion by reading her work and posting and encouraging reviews, receiving bookmarks and other promotional material and passing them out in bookstores, libraries, and other relevant places, and generally talking about that writer’s work. In return, they receive free copies of the author’s books and other fun stuff like swag--T-shirts, for example. And of course they stay in contact with that writer and learn what’s yet to come.
I’m currently considering whether and when to form a street team. Do you have any ideas? Do you have, or belong to, a street team? What’s your opinion of them? And... if and when I get around to trying to form one, would you be interested in joining???
The RWA National Conference--it rocked yet again!