Wednesday, March 2, 2011

New Series, New World!

My new Pet Rescue Mystery series debuted yesterday with BEAGLEMANIA. I’ve been discussing it for a long time here--yet it’s still amazing how time flew!

My first mystery series, the Kendra Ballantyne, Pet-Sitter mysteries, began in January 2005 with SIT, STAY, SLAY, also from Berkley Prime Crime. I tried a lot of avenues to get word out there about it, some successful and some not.

That was before I started blogging at Killer Hobbies and long before I joined Facebook. I admit that I haven’t yet mastered social networking, but at least I’m doing some--along with writing articles, doing signings, the kinds of things I did before.

It’s much too soon to determine how BEAGLEMANIA will do out there. I hope lots of people read it, since I love it--but of course I’m biased. But it’s amazing to me how different the methods of letting people know about it have become.

Years ago, I majored in journalism with an advertising emphasis at Penn State, then worked for my father in advertising and public relations. I eventually got out of that field, but I did know something about promotion the way it used to be.

It’s really different now! At least some things are. I still watch TV and although I ignore a lot of the ads, some really capture my attention. I still read some hard copies of newspapers and magazines and, once again, my eyes skip over the majority of the advertising--except for things I’m actually interested in learning about or buying.

I also use the Internet a lot. Sometimes I’m highly annoyed by the pop-up ads. I’m also annoyed by other ads that run a film clip either at the edge of the page or right in front of my eyes, making me watch or at least wait until they’re over before the site I really want to look at becomes visible. That’s a modern use of old techniques, I suppose.

I find blogging fun--which you probably know if you’ve been following me here at Killer Hobbies. So’s communicating with people on Facebook. If this is now the way to tell people about a new series, it’s certainly an enjoyable one!

What do you think is the best way to let people know about a new book or series? I’m eager for more suggestions!

16 comments:

Terri Thayer said...

Congrats, Linda!

Terri Thayer said...
This comment has been removed by the author.
Dru said...

Congrats on your release and I just finished reading Beaglemania and loved it.

Another way to reach readers is doing a virtual blog tour. VIsit like-genre author or group blogs.

Linda O. Johnston said...

Thanks, Terri!

Linda O. Johnston said...

Thank you, Dru. So glad you enjoyed it! I appreciate your suggestion and am actually doing a blog tour. Some of the sites where I'm guest posting are listed under Events on my website.

Janie Emaus said...

I still think word of mouth is the best. I'm telling everyone about your book.

Monica Ferris said...

I should look into doing a "blog tour" for when Threadbare appears in December.

Linda O. Johnston said...

Thanks, Janie. I hope lots of people pass the info along!

Sounds like a good idea to me, Monica--fun but time consuming. I still have more guest blogs coming up for Beaglemania.

Victoria said...

Blog tours seem to be where it's at nowadays! I'm certainly going to try my hand... good luck with Beaglemania... I LOOOVE the title.

Linda O. Johnston said...

I'm hoping blog tours help get the word out, Victoria. I'm on about half a dozen different blogs today! Thanks for your good wishes--and I'm rather fond of Beaglemania's title, too.

Betty Hechtman said...

Congratulations, Linda!

I worked in public relations a long time ago and one of our clients was Simon and Schuster. It was a different world then.

I've heard that books sell by word of mouth.

Linda O. Johnston said...

Having Simon & Schuster as a client sounds fun, Betty.

As far as word of mouth--I'd love to start out with a lot of mouths to pass the word!

Cindy said...

I wrote a review for your book at my book blog: http://chocolateandbooks.blogspot.com and am offering a copy as a giveaway.

I enjoyed it and look forward to more in the series!

Linda O. Johnston said...

Thanks for the great review, Cindy! And as an admitted chocoholic, I enjoyed visiting your blog.

Cozy in Texas said...

I'm in favor of blogging. Facebook makes my head spin. Blogging seems more civilized.
Ann

Linda O. Johnston said...

I can't disagree with you, Ann. But Facebook's a good way to let people know that you're blogging!