Showing posts with label Beaglemania. Show all posts
Showing posts with label Beaglemania. Show all posts

Wednesday, March 30, 2011

Social Networking - Advice?

I admit it. My Facebook post yesterday was a little bit of a farce.

What was it? I asked for people’s opinion about what I should blog about on Killer Hobbies today.

I got no responses at all, which was interesting. If I’d gotten any, I’d have pondered them and probably just discussed them here, perhaps saving any exciting ones for a future Killer Hobbies post. But I asked the question as an experiment of sorts.

Part of it is that I’m never quite sure what will garner a lot of likes and comments on Facebook. I’ve been posting a lot about my current self-promotion blitz, since my first Pet Rescue Mystery BEAGLEMANIA was just published. I got a lot of positive feedback when I posted that BEAGLEMANIA was a Fresh Pick of the FreshFiction.com website.

When I link my posts here to Facebook, I generally don’t get much feedback either here or there.

I do sometimes have conversations either on Facebook or under its messages or chat functions. I’ve met some fun people there, including other writers and fans of my writing. That really feels great!

I also study what other people post to try to see what gets them the most feedback. After all, I joined Facebook in the first place as a tool to market my books, so I want as many people as possible to be my friends and to communicate with me.

But what’s the secret to getting responses to all questions? Should I have asked about blog subjects differently, or should I not have asked that at all?

What kinds of Facebook posts do you like to respond to?

Wednesday, March 23, 2011

Advances In Advertising?

Years ago, I majored in undergraduate school in journalism with an advertising emphasis. I even worked in advertising and public relations for a while.

That was before the Internet was so much a part of our society.

Now, I’m utterly amazed sometimes at the interference of advertising onto my computer screen!

Okay, I realize that advertising had to change so companies could make people aware of their products in even more creative ways. TV ads are sometimes a lot of fun to watch--like many of those produced by General Electric. They’re amusing and worth taking the time to see. But I admit that I have a DVR and often will skip over boring ads if I have enough time stored up to do so. If I can’t skip them physically, I’ll skip them mentally unless they grab my attention.

It’s similar with radio. People will often buy and download songs they want to hear rather than listening to them played randomly on the radio--along with ads. Print newspapers and magazines, although they contain ads, aren’t read today as much as they used to be.

More creative places to advertise had to be found.

I decided yesterday to write my blog post this week on advertising when I was both amazed and irritated at the effrontery of an advertiser. I’d noticed that some links to what used to be news stories on a local newspaper’s website are actually ads. I’d clicked on one to find out about the hot cross buns available at Panera Bread. My choice. But while I was reading the “news story,” my computer was hijacked by a runaway ad for some kind of truck. My screen was suddenly filled with the blade of a buzz saw slicing down the middle, followed by a huge, colorful picture of a speeding vehicle in some kind of race with falling logs, and it took me a second to realize I was seeing an advertisement. I clicked off immediately--and knew what I’d be blogging about today.

Yes, it was creative. It was eye-catching. It was also irritating.

It’s not the first time something like this has happened to me, although it’s the most egregious so far. I’ve sometimes had to wait for an ad to finish playing before an online crossword puzzle will appear. The puzzle itself was free, so I understood why the site owner might sell an ad to get revenue for posting it. Of course, I usually keep the sound on my computer turned off, so it’s not always as annoying as it could be. Other times, I’ll have to click on something in the corner of my screen to skip an ad and go on to whatever site I was aiming for.

Bothersome? Yes. But that’s often the nature of advertising. It’s gotten more creative in some ways now, but in other ways it’s still the same.

So... while you’re reading this about advertising, I’ll toss in a plug for my latest book, BEAGLEMANIA, the first Pet Rescue Mystery from Berkley Prime Crime, a spinoff series from my Kendra Ballantyne, Pet-Sitter mysteries. At least take a look at the adorable cover. It’ll convince you to buy the book, and, let me tell you, it’s a good cozy mystery.

End of spiel. End of BSP (blatant self promotion) for the moment, too.

What do you like--or dislike--about advertising these days?

Oh, and by the way, I guest blogged this week on Sirens of Suspense. For every comment posted, they’re giving $1 to pet rescue--and you get entered into a drawing to win a copy of BEAGLEMANIA. So... please go comment!

http://www.sirensofsuspense.com/Sirens_of_Suspense/The_Siren_Song/Entries/2011/3/22_Suspense._._._with_Paws!.html

Wednesday, March 16, 2011

The Pleasure of Signings

Book signings are fun! At least they are for me. So far, I’ve been on three for BEAGLEMANIA, the first book in my new Pet Rescue Mystery series. The first was at the grand reopening of Flintridge Bookstore, in Flintridge, California, along with several other mystery writers. Fun event!

The second was at Mystery Ink, in Huntington Beach, California. Two wonderful pet rescue groups brought dogs along for attendees to play with, and Sandy Robins, a delightful writer on nonfiction pet topics, brought a Toyota Venza equipped with special pet-friendly safety accessories to demonstrate, too. People popped in and out and bought books. Delightful!

Then, last weekend, I signed at Mysteries to Die For in Thousand Oaks, California. People from their book club attended along with people I knew from writing and pet-related organizations. I gave a presentation that mostly consisted of answering questions about my new Pet Rescue Mystery series, where it is so far and where it’s going. I also discussed aspects of the Kendra Ballantyne, Pet-Sitter mystery series, from which the Pet Rescue series has spun off.

One of the most fun things for me was the ideas people tossed to me about ideas for more Pet Rescue books! I made notes, and you never know. Some might appear in the future!

Am I done? Not hardly. Next Saturday is my signing at Vroman’s bookstore in Pasadena, California. It’s in conjunction with the Pasadena Humane Society’s adoption event. Rain is predicted, but I hope the weather behaves enough to permit a good turnout of pet adopters and book buyers.

The following weekend, on Saturday, March 26, I’m signing at the Bookstar in Studio City. Bookstar is located in a former movie theater--and my name is already on the marquee! That signing will be at the same time as a weekly pet adoption event on Ventura Boulevard right outside Bookstar.

That pretty well covers my March signings, but I’m also signing in April. Plus, I’m on some panels. I’m keeping busy. I’m selling some books. And I’m also having one heck of a good time meeting people, getting ideas--and, yes, encouraging the idea of pet adoptions.

Do you attend book signings? Where, and do you enjoy them?

Wednesday, March 9, 2011

Relaxation Online

It’s been more than a week now since my new Pet Rescue Mystery series debuted with BEAGLEMANIA. I’ve always been active with promoting my books, but this one tops it all, at least so far. As I discussed last week, I’ve done a lot with social networking, or at least a lot for me. I’ve set up signings, and I’m writing a lot of online articles about pets and pet rescues.

All of this leads, sometimes, to my feeling stressed. What do I do about it?

Crossword puzzles! And not just any. I do at least one or two crosswords each day online!

I tend to do the ones in local papers, such as the Los Angeles Times and the San Fernando Valley’s Daily News. Sometimes I do the ones in U.S.A. Today. Or on Yahoo. Depends on how much stress I need to alleviate by stretching my mind! (Or how much time I let myself waste...)

There are other word games with the crosswords that I dive into, too, now and then. Plus, the crosswords come in different levels of difficulty. I probably could do okay with the expert levels, but I rather enjoy seeing a letter turn red onscreen if I use the wrong one via typo or lack of knowledge. Oops!

How about you--do you participate in any crosswords or other games online?

Wednesday, March 2, 2011

New Series, New World!

My new Pet Rescue Mystery series debuted yesterday with BEAGLEMANIA. I’ve been discussing it for a long time here--yet it’s still amazing how time flew!

My first mystery series, the Kendra Ballantyne, Pet-Sitter mysteries, began in January 2005 with SIT, STAY, SLAY, also from Berkley Prime Crime. I tried a lot of avenues to get word out there about it, some successful and some not.

That was before I started blogging at Killer Hobbies and long before I joined Facebook. I admit that I haven’t yet mastered social networking, but at least I’m doing some--along with writing articles, doing signings, the kinds of things I did before.

It’s much too soon to determine how BEAGLEMANIA will do out there. I hope lots of people read it, since I love it--but of course I’m biased. But it’s amazing to me how different the methods of letting people know about it have become.

Years ago, I majored in journalism with an advertising emphasis at Penn State, then worked for my father in advertising and public relations. I eventually got out of that field, but I did know something about promotion the way it used to be.

It’s really different now! At least some things are. I still watch TV and although I ignore a lot of the ads, some really capture my attention. I still read some hard copies of newspapers and magazines and, once again, my eyes skip over the majority of the advertising--except for things I’m actually interested in learning about or buying.

I also use the Internet a lot. Sometimes I’m highly annoyed by the pop-up ads. I’m also annoyed by other ads that run a film clip either at the edge of the page or right in front of my eyes, making me watch or at least wait until they’re over before the site I really want to look at becomes visible. That’s a modern use of old techniques, I suppose.

I find blogging fun--which you probably know if you’ve been following me here at Killer Hobbies. So’s communicating with people on Facebook. If this is now the way to tell people about a new series, it’s certainly an enjoyable one!

What do you think is the best way to let people know about a new book or series? I’m eager for more suggestions!

Wednesday, February 23, 2011

Blogmania

I’m a bit obsessed with blogs right now.

Maybe that’s because I’ve been setting up guest blogs for a blog tour to promote BEAGLEMANIA, my first Pet Rescue Mystery from Berkley Prime Crime--a spinoff series from my Kendra Ballantyne, Pet-Sitter Mystery series. Hard to believe that its debut is less than a week away!

I’ve been working on my guest blogs and accepting requests for a while now. A couple have already posted. Many are scheduled for next week.

In all so far, I’m scheduled to post on 17 blog sites besides Killer Hobbies, and to have another post about me that someone else is writing. I try to make each one different yet they’re mostly about my new series, why I wrote it, how I researched it, and how it helped to change my life. I’m now involved in pet rescue myself.

I’m always delighted to see comments on a blog site, and especially on my posts. That indicates people are not only reading what I say but have an opinion about it. But even if the comments are few, the primary blogger and people who usually follow that particular site will read a post and think about it, even if they have nothing in particular to say about it. That works, too.

You’re here reading Killer Hobbies. I’m delighted to welcome you! But I’d love to know why you’re here. I hope it’s because you enjoy my fellow Killer Hobbyists and me, what we have to say here, and what we write in our books.

How many blogs do you read religiously? Do they help you make up your mind about what books to read? Will you pick up a book because you’ve come to know a writer a little bit from her/his blogs?

In other words, I’m encouraging your blog comments!

Wednesday, February 16, 2011

Goals

I’m in the process of meeting an important goal--even as others are piling up around me!

I finished a first draft of my third Pet Rescue Mystery for Berkley Prime Crime this week, printed it out and edited the hard copy, then made changes to the computer version. I’m re-reading the whole thing now. When I’m done, I’ll let it sit before reading it again, and hope to get it into the hands of a critiquer before finalizing it.

The end of that goal is in sight!

But while I’ve been working on that, I’ve also been scheduling signings and appearances, as well as a blog tour, to help promote BEAGLEMANIA, the first book in the Pet Rescue Mystery series that debuts in March.

I have copy-edits to do on GUARDIAN WOLF, my next Harlequin Nocturne, which will be published in September 2011.

I’m working on some possible new projects as well--and I’ll have to carve out some time to work on them.

Would you believe that I also have a life? My husband sometimes likes to see and talk to me. My dogs never hesitate to interrupt anything I’m doing to tell me what they want--usually a treat or to go outside, not always in that order!

Plus, like to visit with friends--of both human and pet persuasion. I’m volunteering at an animal shelter and I’m writing online articles. And blogging.

Each of those is a goal of sorts--and they keep increasing and changing and challenging me.

How about you--what are your current goals? Do they keep morphing as you achieve them?

Wednesday, January 26, 2011

A Little Fortune Cookie Told Me...

I always enjoy reading fortunes in fortune cookies. I don’t usually focus on them, but around a year ago I got a fortune in a cookie that read something like “Your life is turning in a new direction.”

I thought I’d kept that particular one since it made so much sense to me, although I can’t locate it now. My life has been turning in a new direction. I’m now a full-time writer and a part-time animal shelter volunteer.

Before, I was a lawyer and part-time writer. When the economy changed and the kind of law I wanted to practice didn’t, I wasn’t able to find work. I’m a real estate attorney who doesn’t do finance or litigation. Contracts for complicated real estate deals became less prevalent as people didn’t buy or sell buildings as much, or enter into substantial leases--both my enjoyment and my expertise. I did look into other kinds of law work. But for now, at least, that part of my life is on hiatus.

But my writing keeps my time occupied--along with everything I’m doing to make sure as many people as possible learn about my new Pet Rescue Mystery series. I love writing for Harlequin Nocturne. I also love writing my Kendra Ballantyne, Pet-Sitter Mystery series. But my new Pet Rescue Mystery series, a spinoff from the Kendra series, has taken a special place in my heart.

It’s so special that my initial research into how pet rescue organizations work led me to volunteer at one shelter, then another. At the moment, I’m thrilled to be a dog adoption counselor at Pet Orphans of Southern California. I can’t tell you how gratifying it is to introduce people to their prospective best friends, then see both humans and canines bond into what will hopefully become a permanent relationship. It’s amazing!

I love it so much that I’m trying to set up as many book signings as possible for the first in my new series, BEAGLEMANIA, in conjunction with animal adoptions. More information about that to come.

Do I miss practicing law? Of course. I’m not fully giving up on it. But I love what I’m doing now.

By the way, I sent out a law resume the other day to a Chinese restaurant chain looking for a real estate transactional attorney. Haven’t heard back yet... except to receive a response e-mail thanking me for applying, and giving me a free helping of orange chicken next time I go to one of their restaurants. I wonder what my fortune will be then.

Wednesday, January 5, 2011

My New Year -- It’ll Get Better!

This is my first Killer Hobbies post for 2011. Yesterday suggested to me that the year isn’t off to as great a start as I’d hoped. On the other hand, that was yesterday, and now it’s today. Things are improving already.

What went wrong? Well, it mostly stemmed from my husband’s coming down with a tummy illness. I felt awful for him and couldn’t do much to help. Not that the timing is ever right, but it was on the day we’d chosen to change satellite TV providers. I count on him for technical things, since I’m so non-techie. Fortunately, our younger son is even more tech-oriented than my husband, and since he now lives in LA he was able to help by supervising the installation.

Then, I’d twisted something in my back. It isn’t horrible but it’s sore enough that I had to cancel my zumba lesson. One of these days, I’m going combine zumba with my Curves workout, but not this week. I did do some exercise but had to be careful not to do anything as strenuous as I usually like to do.

Okay, enough complaining. My husband is feeling better. Plus, my writing is progressing well. I’m working on the third Pet Rescue Mystery as well as some other story ideas. Plus, I’m contacting people about the upcoming release of BEAGLEMANIA, the first in the series, which premiers in March. I’m sending out galleys for review in addition to what my publisher is doing. That’s not going too badly. In fact, it’s rather fun!

What’s next? Well, as in any year, I have ideas and prospective plans, plus things I know I have to get done. Somehow, it all seems to work out.

How has your 2011 been going so far? Any surprises yet?